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Downturn Presents Custom Opportunity
Kevin J. Daum

This article was originally published in the May 4th, 2001 edition of the East Bay Business Times.

Although newly released economic figures indicate fears of a slowdown may have been overblown, the current outlook for high-end homes in the Bay Area remains questionable. Many clients ask me; "How does a market with dropping values impact a person wanting to build their custom dreamhome? My answer; "When pursuing a custom home project in this climate, the positives outweigh the negatives." This is why Custom home building increased in the last recession against a backdrop of falling production home starts.

Although land prices may falter a bit in a slow moving housing market, the disadvantage is only for those who have already purchased lots. Meanwhile with the slowdown of construction in the production home markets, prices on materials and labor begin to drop due to a reduction in demand.

Previously scarce materials on back order suddenly become abundant. The once elusive busy contractors and subs gradually become available and reasonable in their price.

Already we have seen many banks tighten their guidelines for speculative financing or cease to lend to builders entirely. The end result of this practice will result in the many buildable lots hoarded by spec builders, returning to the marketplace, potentially at fire-sale prices in order to create fast liquidity.

This also is a great time to make offers for partially completed custom homes, possibly bringing additional savings and tax benefits.

All of these factors may or may not materialize over the near future, however since a custom home requires 2 -5 years of work and planning, minor economic fluctuation should not be a deterrent from beginning to build one's dream home.


About the Author...
Kevin Daum is the Founder and CEO of Stratford Financial Services, a Real Estate finance and education company, founded in 1989. Stratford specializes in Purchase loans, Refinance loans and Custom Home Construction finance and has successfully financed thousands of clients. He is the author of "Building Your Own Home for Dummies" (Wiley), as well as "What the Banks Won’t Tell You." Mr. Daum was an Underwriter for Plaza Savings and Loan and Key Bank of New York. He is an INC 500 CEO and has been listed as one the 40 Most Influential People Under 40 in the San Francisco Bay Area. He is the Global Chair for the Edison Innovation Program with the Young Entrepreneurs' Organization (YEO) and is a founding Board member of the Bay Area Chapter of YEO.

Mr. Daum is a frequent contributor to numerous business publications on the subjects of Real Estate and Small Business leadership and speaks regularly on both subjects. He can be contacted at kevin@stratfordfinancial.com.

 

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